BEAT 81 x Justin Timberlake

Client: Beat 81
Task: Produce moving content to introduce BEAT81 to the Justin Timberlake concert crowd and engage them through a live activation. The Postproduction was realized by a third party.

BEAT isn’t just a fitness class—it’s an experience. People are drawn to the music, intensity, and atmosphere, but above all, it’s the infectious energy of the Coaches that keeps them coming back. That’s the focus of our video: one trainer, one student, delivering the ultimate energy boost. We bring the BEAT81 experience directly to the audience.

Our approach captures the essence of BEAT81 classes. The comforting darkness of the studio is punctuated by the brand’s signature red lighting, while green accents infuse the film with a high-energy, sporty vibe that commands attention.

The video visually mirrors the transformation felt after a BEAT81 workout. You might arrive tired, but you always leave refreshed and energized. This journey is conveyed through a dynamic visual transition, moving from high-contrast, dark tones to soft, blurry lights and vibrant, flickering brightness—capturing the powerful shift in energy from start to finish.

Team Credits:

Produced by Lucky 7 Studio

Direction: Lea Simon @__leasimon

DoP: Jakob Reinhardt @whynotjakob

Production: Mikel Karim & Lucky 7 Studio @mukulux @lucky7studio_

Postproduction: Nadim Messihi @giant_creatives @nadim.messihi

Cast: Eliza Cumming & Nik @elizacumming @nik_ansp

Sound: Andrei Barza @andrei_with_an_i

ADR Engineer: Vinz @neobrute.berlin

Light: Alina Cherubin @alina__cherub

H&M: Eva Herbohn @evaherbohn

Production Assistant: Marion Krauss & Tristen Wilson @marionherway @_tristenn

Beat 81 x Justin Timberlake

Client: Beat 81Task: Produce moving content to introduce BEAT81 to the Justin Timberlake concert crowd and engage them through a live activation. The Postproduction was realized by a third party.

Client: Beat 81
Task: Produce moving content to introduce BEAT81 to the Justin Timberlake concert crowd and engage them through a live activation. The Postproduction was realized by a third party.